About Us
JD Healthcare Group is one of the UK's leading fertility and reproductive healthcare providers, operating London Women's Clinic, London Egg Bank, London Sperm Bank, KindIVF, Surrey Park Women's Clinic and Elective Egg Freezing. Since 1985, the group has supported individuals and families through important life journeys, combining clinical expertise with compassionate care.
About the Role
The Website & Digital Optimisation Manager owns the day-to-day marketing management, performance and continuous optimisation of the group's patient-facing websites, including London Women's Clinic, KindIVF, London Sperm Bank and London Egg Bank. The role ensures websites remain accurate, accessible, high-performing and designed around prospective patients' and donors' needs. Working with marketing, content, CRM, technology teams and external development partners, the manager leads website priorities, user experience, conversion performance and the digital patient journey.
What You Will Do
- Manage and optimise patient-facing websites, keeping content accurate, current, accessible and aligned with brand and business priorities.
- Monitor traffic, engagement, user journeys, enquiries and bookings, turning insights into improvements.
- Lead conversion rate optimisation across landing pages, treatment pages, clinic pages, forms and online booking journeys.
- Maintain a structured website optimisation roadmap based on patient needs, commercial impact and development resources.
- Translate marketing requirements into briefs, user stories and acceptance criteria for technology teams and external partners.
- Coordinate website development and releases from requirements through QA, stakeholder approval and post-launch review.
- Collaborate on SEO, analytics, tagging, attribution and technical performance.
- Plan A/B and other tests, document results and apply learning to future optimisation.
- Own website content governance, including publishing standards, page ownership, reviews, redirects and archiving.
- Support website migrations, redesigns and new service launches, ensuring SEO, tracking, UX and conversion requirements are considered.
Essential Requirements
- Strong experience managing and optimising consumer-facing websites, ideally across multiple sites or brands.
- Demonstrable conversion rate optimisation and UX improvement experience, using website data to improve customer journeys.
- Strong working knowledge of CMS platforms, website content, templates and publishing workflows.
- Experience with analytics and behavioural insight tools, including GA4, Google Tag Manager and Search Console.
- Ability to translate marketing needs into clear briefs for developers and technical teams.
- Experience with website QA, user acceptance testing and coordinating digital releases.
- Good understanding of SEO, GEO, website structure, content, technical performance and organic visibility.
- Strong project management, prioritisation, stakeholder coordination and attention to detail.
- Understanding of how digital experiences affect patient trust and conversion.
Desirable Requirements
- Experience in healthcare, fertility or another regulated or high-consideration consumer sector.
- Experience with website migrations, redesigns or large-scale digital transformation.
- Working knowledge of HTML/CSS and modern web development principles.
- Experience with WordPress and Astro CMS.
- Experience with online booking, CRM, chat, call-tracking or website-to-conversion integrations.
- Understanding of web accessibility standards, consent management and AI search discoverability.
What We Offer
- 32 days of annual leave, including bank holidays.
- Life assurance and pension plan.
- Workplace Nursery Scheme.
- MyGym discounts and staff treatment discounts.
- EV Car Scheme and Cycle2Work.
- Perkbox benefits platform.
- Health and wellness programmes.
- Ongoing learning and development opportunities.
Equal Opportunities
JD Healthcare is an equal opportunities employer committed to diversity and inclusion, welcoming applications from all backgrounds.
Salary: �55,000��65,000 per year. Employment type: Full-time. Work arrangement: On-site. Location: Harley Street, London, United Kingdom.
