About LearnWise AI
LearnWise AI is an AI-first scale-up building virtual assistants, instructor efficiency tools, and student engagement solutions for universities and colleges. It is a fast-moving team where people own meaningful scope from day one.
About the role
The Growth Marketing Manager owns top-of-funnel demand generation, helping higher education decision-makers discover LearnWise, engage with its solutions, and convert into qualified pipeline. Responsibilities include paid acquisition, SEO and AI search visibility, third-party platform presence, and experiments that turn website traffic into leads and booked meetings. The primary market is the US, with institutions served globally. The role uses HubSpot, Webflow, PostHog, and advertising platforms and partners with the CRO and sales leadership.
What you'll do
Demand generation, paid campaigns, and nurture (40%)
- Plan, launch, and optimize LinkedIn Ads, Google Ads, and ChatGPT Ads, managing budgets, targeting, creative testing, cost per lead, cost per meeting, and pipeline contribution.
- Run multi-channel campaigns around quarterly themes, launches, reports, and webinars, turning flagship content into product-message-led lead magnets.
- Manage lifecycle nurture and re-engagement programs in HubSpot to move leads toward sales readiness.
Website conversion, operations, and reporting (20%)
- Own website conversion in Webflow, including landing pages, forms, and demo flows, and run structured experiments.
- Maintain and optimize HubSpot workflows, lead scoring, and routing; use automation tools such as n8n and Zapier to scale campaigns and keep data clean.
- Own funnel and channel reporting across HubSpot, PostHog, GA4, and advertising platforms, providing clear recommendations to leadership.
Organic visibility and third-party presence (20%)
- Own SEO and generative engine optimization (GEO), including keyword strategy and technical SEO, working with Content Marketing to improve online visibility.
- Grow presence on LMS marketplaces, review sites, and higher education directories, including review generation with Customer Success.
- Create co-marketing opportunities with LMS and technology partners, resellers, and associations.
Sales outreach enablement (20%)
- Build targeted account and contact lists using Apollo, HubSpot, and intent signals, including lead-generation support around events.
- Provide campaign assets and outreach best practices, and review Sales sequences and templates.
- Analyze outreach results with Sales and use findings to improve targeting and recommendations.
What you bring
- 3�6 years of B2B growth marketing, demand generation, or performance marketing experience, ideally in SaaS.
- A proven record of generating qualified pipeline and booked meetings through paid and organic channels.
- Hands-on experience running and optimizing LinkedIn Ads and Google Ads.
- Solid SEO/GEO knowledge and an understanding of how AI answer engines surface and cite brands.
- Strong HubSpot skills, including workflows, lead scoring, and reporting; experience with Webflow and an analytics tool such as PostHog.
- An experiment-driven mindset, with fast hypothesis testing and data-based decisions.
- An AI-first approach, using AI and automation daily for research, content, analysis, and campaign execution, with demonstrable improvements in speed and quality.
- Excellent written English and strong communication skills.
- Based in the Netherlands and able to work from the Amsterdam office at least one day per week.
- Self-driven, comfortable with ownership, and able to build, launch, and iterate independently.
Nice to have
- Edtech experience, ideally in higher education.
- Experience managing marketplace listings or partner co-marketing programs.
- BDR management and sales outreach experience.
- Additional languages such as Dutch, German, or French.
Salary: EUR 50,000�60,000. Department: Marketing. Location: Netherlands, Spain; hybrid. Contract: Full-time.
