Senior Web Developer / Design at Mindpearl

About the job

Position: Senior Web Developer/Design

Location: Cape Town based hybrid role

Employment Type: Full-Time

Work Arrangement: Hybrid Working

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Role Overview

We are seeking a strategic, creative, and hands-on Senior Web Designer ensuring Product Marketing and to take full ownership of our digital presence. This is not a pure design role. we need someone who can ideate, build, and optimise. You will combine deep Webflow and Wix knowledge with a clear understanding of user journeys, SEO, and conversion rate optimisation. You’ll work across marketing, pharmacy, product, and development to ensure the site performs, converts, and delights. (Webflow experience mandatory)

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Key Responsibilities

•    Own and execute a cutting-edge website strategy aligned to business goals.

•    Build, test, and optimise website pages and templates using Webflow and Wix.

•    Collaborate with cross-functional teams to deliver a consistent, engaging user experience.

•    Champion best-in-class web standards and act as the central point of contact for all web-related initiatives.

•    Translate brand, content, and product initiatives into seamless on-site journeys.

•    Lead structured conversion testing programmes using tools such as Google Optimize or Hotjar, aligned to booking

      and lead generation KPIs.

•    Run A/B and multivariate (MVT) testing to drive performance improvements.

•     Implement tracking tools and monitor performance using Google Analytics and other platforms.

•     Apply SEO best practices across structure, content, and metadata.

•     Drive accessibility and mobile-first design across all platforms.

•     Identify and act on opportunities for upselling, cross-selling, and funnel optimisation.

•     Lead usability testing and incorporate user feedback into iterative improvements.

•     Collaborate closely with content, SEO, CRM, and paid media teams to align messaging, landing page structure,

       and technical implementation.

•     Thrive in a fast-moving, high-growth environment where speed, initiative, and iteration are key. You don’t just execute—

        you solve, build, test, and scale.

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Qualifications and Experience

•       5+ years' experience in website marketing, product management, or digital strategy.

•       Deep hands-on expertise in Webflow and Wix (must-have).

•       Proficient in HTML/CSS and basic JavaScript (ability to customise components).

•       Strong understanding of web performance optimisation, custom code within Webflow, and structured data (schema)

         for enhanced SEO.

•       Experience with API integrations and compliance-led tracking.

•       Experience working in regulated environments and balancing compliance with creativity.

•       Strong track record of improving site performance and conversion rates.

•       Familiarity with CMS workflows, UX/UI principles, and web analytics.

•       Ability to plan, deliver, and own web projects end-to-end.

Desirable Skills

•       Experience in the healthcare or pharmaceutical industry.

•       Knowledge of GDPR, data compliance, and secure form handling.

•       Experience integrating CRM tools and marketing automation.

•       Understanding of personalisation engines and behavioural triggers.

•       Comfort with Agile project methodologies.