Senior UI/UX Designer at Positive Grid

About the job

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【ROLE SUMMARY】

The Senior UI/UX Designer designs and ships high-quality digital experiences across DTC, Amazon, Shopify, Email and marketing sites — owning each project from brief to ship. This is a craft-first, highly collaborative role: while UI/UX is the anchor, this designer does not work in a silo. They actively contribute to brand ideation and campaign concepting, provide visual design support including key visual (KV) development, and partner daily with the Design Manager, Creative Director, and front-end engineers. They are fluent in the vernacular of front-end development — able to vibe-code, prototype, and communicate intent to engineers with precision — and operate comfortably in both English and Chinese.

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【KEY RESPONSIBILITIES】

1. Own projects end to end — Take UI/UX and digital projects from brief through to ship — owning quality, timeline, and execution detail at every stage.

2. Design UI/UX & web experiences — Lead the design of e-commerce, marketing sites, landing pages, and web-based interactive experiences.

3. Build & maintain component libraries — Develop and optimize design systems and reusable UI components for consistency and speed.

4. Contribute to brand & creative ideation — Bring ideas to brand concepting and campaign development — not just downstream execution.

5. Provide visual & key visual support — Support the broader creative team with visual design and KV development as needed.

6. Prototype & vibe-code — Use rapid prototyping and lightweight coding to communicate intent, validate interactions, and accelerate hand-off.

7. Collaborate with front-end engineers — Speak the language of front-end development and work seamlessly with engineers to ensure faithful, high-quality execution.

8. Apply motion & micro-interactions — Use motion and micro-interaction thinking to create a more immersive, engaging brand presence.

9. Leverage AI in the workflow — Use AI generative and automation tools comfortably as part of day-to-day craft to work faster and explore more.

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【Essential】

1. Strong UI/UX & digital design craft — Expert in Figma, Webflow, and design system development.

2. End-to-end ownership — Proven ability to drive a project from brief to ship with autonomy and accountability.

3. Highly collaborative — Thrives working across brand, creative, and engineering; contributes ideas openly and does not work in a silo.

4. Front-end vernacular & vibe-coding — Understands how front-end is built, can prototype and vibe-code, and communicates design to developers effectively.

5. Hybrid visual toolkit — Skilled in Photoshop, AI generative tools, and illustration to support brand ideation and key visual development.

6. Motion & interactive thinking — Experience with motion graphics and micro-interactions that enhance digital UX.

7. Bilingual — Able to discuss and collaborate fluently in both English and Chinese.

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【Desirable】

1. AI workflow automation — Experience building AI-powered efficiency tools (e.g., Figma plugins, automation scripts).

2. Brand / campaign experience — Prior work contributing to brand campaigns or key visual systems.